Master
Marketing Management

Strategy and creativity – marketing offers you a broad spectrum of career opportunities. Start your online programme in Marketing Management now!

Positive Rothaarige Frau studiert Online-Kurs, spricht mit Freund in anwendung, nutzt Kopfhörer, genießt Videokonferenz von Lieblings-Blogger, surft im Internet.
Positive Rothaarige Frau studiert Online-Kurs, spricht mit Freund in anwendung, nutzt Kopfhörer, genießt Videokonferenz von Lieblings-Blogger, surft im Internet.
Online Studies

Accredited, globally recognised degrees

QS Stars
WES
FIBAA
AACSB
EQAR
CHE
Wissenschaftsrat
100 % flexible

You decide where and when you want to study

State-approved & accredited top-level education

First-class study programmes with a recommendation rate of 96%

Personal service & support

Your digital learning journey with personal support

Start your Master in Marketing Management

Managers in the fields of marketing and sales are faced with increasingly complex and interactive responsibilities. Your future fields of employment after graduating with this Master’s programme include initial management positions in the areas of marketing and/or sales – in agencies, small and medium-sized enterprises, large international corporations or NGOs.

In order to best prepare you for the international job market, all of our study programmes are offered 100% in English.

Have you already completed a training course, studied at a university or gained work experience? At IU International University of Applied Sciences you have the opportunity to get your previous achievements recognised, completely free of charge. By doing so, you can save valuable time and reduce tuition fees. 

Want to know more?

Then request our free information material and discover everything about:

  • Detailed study content & module overview
  • Our options for specialisation
  • Application & financing options
  • Career opportunities

Your degree summed up

All the important details about the programmes

OnlineCampus Study Model Degree
Master of Arts (M.A.)
60 or 120 ECTS credits

Language
English
Tuition Fees & Discounts
Tuition Fees
Starting from € 299 (US$ 329)* per month
*based on the exchange rate from 01.07.2023 09:04 AM (CEST)

Discounts
Discounts and promotions are available on a seasonal basis

Online application
No application fees
Study Duration
Study start
any time

Duration
12 - 48 months (depending on time model)

Earn a degree flexibly without compromising

And get a discount of up to €1444 if you apply by March 28th

Studies that match your ambitions and schedule: cutting-edge and 100% online. Study anytime, from anywhere, and earn your degree on your own terms. 

*You can start anytime. 

Study flexibly and earn an international degree

Apply by March 28th and save up to 1444 on your on-campus tuition!   

Learn on campus in Germany and build a global network, or learn online with 24x7 access to study materials. With IU’s flexible study options, earn an internationally recognised degree that fits into your schedule. 

Full support - anywhere, at any time

  • Teaching and study material
  • Marking of your end-of-module exams
  • 1-month trial
  • Monthly live and recorded tutorials
  • Use of the online campus
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn English for free
  • Teaching and study material
  • Marking of your end-of-module exams
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn English for free
  • On-campus tutorials, 2-3x week
  • Access to all on-campus services

A cutting-edge online learning experience

At IU, we're reimagining our approach to higher education. Experience our fully immersive online learning environment on your laptop, smartphone or tablet, at the click of a button.

  • AI-powered learning: Engage with Syntea, your personal AI learning assistant, for personalised interactive learning sessions, real-time feedback, and pre-assessment quizzes.
  • Flexible study tools: Stay on track with the IU Learn App and myCampus platform, where you can access course content 24/7 and monitor your progress, all on-the-go.
  • Online exams: Book and take exams at a convenient time, whenever you're ready.
  • Dedicated support: Get guidance from our study advisors, expert faculty, and network of alumni.

It's not just about studying - it's about succeeding on your own terms. Experience the future of education at IU today!

Why IU is the best choice

Your studies are flexible and 100% online

Schedule when you want to learn and study 100% online. At IU you have the possibility to complete your degree fully from home, whether full-time or part-time. You can even take your exams online whenever it suits you. 

Accredited & Globally Recognised

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. We can also provide you with an official Europass Diploma Supplement once you graduate, to ensure that your degree is recognised in the EU.

You gain full support

We provide you with innovative learning tools, digital study material, tutorial videos, student advice and support, and forums to exchange with other students. You also have 24/7 access to our large online library. Your tutors are always available to answer your questions. Our study coaches are also available to help at any time.

The ideal mix of theory & practice

Our programmes provide you with essential theoretical knowledge and focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of specialisations you can specialise in the specific areas that match your personal goals.

Accredited and certified university

Our aim is to prepare you for the international job market. That is why every study programme we offer is state-approved, bears the seal of the German Accreditation Council and is globally recognised. When you study with IU, you will be assured of top-quality education.


Our alumni work at

94 % of IU's graduates find a job within the first three months of graduating

And, after two years, an average of 80 percent have management responsibilities. On top of that, 97% of our students would recommend studying with IU International University of Applied Sciences. This information was reported by more than 3,000 Alumni who took part in our 2020 Service Evaluation. These excellent results are based on the fact that, in addition to teaching professional expertise, IU International University of Applied Sciences focuses on training social and intercultural competence. IU is proud of its graduates and the impressive careers they have built.


What our students say

  • “With the IU Master, I was able to acquire valuable strategic-global leadership skills that are very much in demand in today's jobs.”

    Doreen Richter

    Graduate

  • “I chose IU International University of Applied Sciences because it is the most flexible of all the online universities I looked at.”

    Marie Arnold

    Online student

  • “I wanted to make a career change but to still be able to apply the knowledge I've gained to my work.”

    Anne-Kathrin Gansebohm

    Online student